Creating a plumber referral program is one of the most impactful ways to generate consistent, high-quality plumbing leads.

By inspiring existing customers to mention your business, a referral program unlocks word-of-mouth recommendations, the most trusted testimonial source by local consumers.

Using referral programs can help increase your customer base organically while keeping existing clients engaged.

In the following post, HVAC-Plumber SEO Webmasters outlines seven steps to create the best referral program for plumbing companies.

To create a plumber referral program, follow these seven steps:

Call-to-Action (CTA): Publish an urgent CTA on your website, email copy, and other marketing materials, like “Refer a Friend Today.”
Customer Service: Foster positive interactions with customers. Excellent service encourages customers to recommend your business.
Referral Codes: Assign unique referral codes to each participant to track referrals accurately and reward referrers and new customers.
Incentives: Offer rewards, like discounts on future services, to motivate the referrer and referee to join.
Email Marketing: Send referral program details to your email list, including a CTA link for easy sign-up.
Flyers: Distribute flyers locally. Physical materials help reach customers offline and promote the program to local residents.
Word of Mouth: Encourage satisfied customers to spread the word. A direct mention at the end of service calls can increase participation.

So, how do you incentivize referrals without making them disingenuous?

How do you influence your customers to tell their friends and family about your business?

The following tips will provide insights into these complex questions.

1) Publish a Call-To-Action

Most customers learn about plumbing referral programs through your website or email marketing campaigns. But, of course, you can always mention the program in person or over the phone.

From a digital marketing perspective, displaying the terms of your referral program right on your website’s homepage can help increase participation.

You can take it further by creating a specific page for the program and linking it to your site’s service pages.

Be sure that the terms are clear wherever you describe your referral program.

Take time to write a draft that reviews the terms and conditions, incentives, and time restraints.

Then, take some time to review the draft a couple of times to make sure it makes sense.

Finally, end the description with a solid call to action, such as “Sign up today,” “Join now,” or even “Tell a friend about us now!”

Of course, the most effective CTAs appear as a button or link to the referral form.

2) Invest in Customer Service

As a plumbing business owner, deciding how to distribute your financial resources is crucial to long-term success.

One of the best investments you can make in building a referral network is in your customer service.

Does your office manager create a good rapport with potential referral partners?

Do they inspire customers to want to spread positive feedback about the company?

While these things may not directly impact your plumbing services, they are paramount for creating a brand that people want to recommend to others.

3) Assign Referral Codes

Assign referral codes any time someone signs up for the program to track which referrals are coming from which customers.

Giving names seems like enough, but you may have more than one customer with the same name.

When someone signs up for your plumbing referral program, assign them a code that they give to the people they refer to your business so you can reward the referee accordingly.

4) Incentivize Referrals

You can offer incentives to anyone referred to your business (and purchases a service) by an existing customer. Google Pay did this a little while back to great success.

To get people to sign up for their new service, they gave a signup bonus of $50.

Then, they gave an additional $10 to the new signee every time they got a friend to sign up.

In turn, the new referral would receive the same $50 signup bonus plus the opportunity to earn an extra $10$ every time they sign someone else up.

Of course, only a company like Google could afford a referral system like this, but you can scale it to your budget.

For instance, you can offer 15% off the next plumbing service of both the referrer and the referee in your program, thereby incentivizing both parties to refer or make a purchase.

5) Email Marketing

Plumbing companies with an existing email marketing list are ahead of the curve for referral awareness.

For example, you can immediately notify subscribers of your referral program via email. Similarly, you can remind subscribers of the program or provide new engagement incentives.

The list you worked so hard to cultivate will accelerate the success of your referral program.

Your emails should include all the terms and conditions and your call to action (a link to where they can sign up or get their referral code).

You can also create social media posts that promote your referral program to spread the word.

You can more or less use the same content as your email messages for this. Just don’t forget to include all relevant information and a link.

6) Distribute a Flyer

A plumber referral program flyer can convince local residents to take action.

Much like a CTA works on digital platforms like a company website or Facebook page, a brochure works in the physical world.

Existing customers might pass your flyers to friends or family members, while future customers may notice the flier and decide to utilize your services.

Designing an appealing flier is easy. You can even create the flyer yourself using a tool like Canva.

However, if you’d like to go the more professional route, consider hiring a flyer design and distribution company to handle all the heavy lifting themselves.

You will get a complete report after the campaign completion.

7) Word of Mouth

It all comes back to word of mouth.

At the end of service calls, be sure that you and your team tell satisfied customers about your new plumbing contractor referral program.

You may even want cards or leaflets made that explain the terms and tell customers how and where they can sign up.

Discussing referrals in person, like reputation management, can make your digital communications more potent.

Consumers who’ve discussed the process with you are more likely to take action when reminded of the offer in digital form.

Merge Referrals With Marketing

Referral campaigns are a form of marketing for plumbing companies.

Like any other promotional effort, the impact is more significant with a full-scale marketing approach.

For example, plumbing contractors who invest in custom websites, SEO, and reputation management will reach more customers with every endeavor.

To learn more about plumbing marketing services, contact HVAC-Plumber SEO Webmasters.