How does your plumbing website stack up against industry standards?
As the founder of Plumbing Webmasters, my agency has designed 1,500+ plumbing websites over the past 15+ years.
I’ve measured the impact of every design element and feature during that span.
My extensive experience allows me to identify the plumbing website design features that directly influence business growth and customer acquisition. I’m here to share these insights with you.
Essential Features of High-Performing Plumbing Websites
My 15+ years of plumbing company website data reveals which features impact success.
They are:
- Site Speed
- Mobile-Friendly Design
- Search Engine Optimization
- Calls to Action (CTAs)
- Trust and Credibility
Site Speed
The average load time of a website ranking on page one of Google is 1.65 seconds.
Meanwhile, if your website takes more than 3 seconds to load, its expected bounce rate increases by 32%.
This aligns with society’s decreasing attention spans.
Google protects its users against clicking on slow websites because they expect them to bounce, which decreases the value of Google as a search engine.
As a plumbing company, you want to rank on Google and keep visitors from quickly exiting your website.
The best plumbing websites share a common feature of fast-loading websites, which can be achieved with a clean codebase and cache plugins like WProcket.
Mobile Friendly Design
Nearly 61% of website visitors come from mobile devices, representing most of your target customers.
Plumbing websites that drive customer acquisition in 2024 are designed for mobile users first.
Your website must still provide an excellent user experience on desktop computers and laptops, but the mobile experience is now the top priority.
If you haven’t tried navigating your plumbing website on a smartphone, do so now and see how you experience the site through a user’s eyes.
Navigation, speed, and easy contact access are essential for a user-friendly mobile site.
Search Engine Optimization
Plumbing websites without SEO are like trees falling in a forest; nobody hears it or knows it happened.
Optimizing your website for search involves targeting specific terms your target consumer searches for on Google and other search engines.
SEO ensures your website’s front-end elements (design) serve its ultimate purpose.
Check out my SEO for Plumbers guide, in which I reveal the strategy I’ve tested on 1,500+ plumbing websites over the past 15+ years.
Calls To Action (CTAs)
Calls to action are simple ways for website visitors to contact your plumbing business.
Contact forms, clickable phone numbers, and opt-in lead magnets are all examples of CTAs.
Your CTAs must be prominent and user-friendly to maximize conversions.
I recommend inserting a CTA in your website’s header so users can quickly make contact.
Trust and Credibility
Even with sound SEO and CTA execution, users won’t convert unless they trust your website.
Your website demonstrates trust and credibility first and foremost through a secure (HTTPS) website.
Next, you’ll want to showcase verified customer reviews from 3rd party review platforms like Google and Yelp.
Finally, you should showcase unique photos of your team along with recent job images to highlight real-life plumbing services.
Best Plumbing Website Design Examples in 2024
Over the past 15+ years, I’ve witnessed every type of plumbing website you can imagine.
They have ranged from atrociously bad to amazingly good and everything in between.
Thanks to my first-hand insights, I can expertly grade the effectiveness of a plumbing website.
Below, I share the best plumbing website design examples of 2024:
1) Enco Plumbing
The Enco Plumbing website epitomizes trust and credibility by showcasing original staff photos and verified third-party reviews.
Enco’s website stands out in a market with countless plumbers vying for the same audience.
Its layout is easy to navigate, and each service has individual landing pages that make it easy to find relevant content.
Also, their contact info is everywhere, so you won’t have to jump around to look for a phone number or address.
2) Wicked Plumbing
Wicked Plumbing’s dedicated, professional service and clean, concise website give It the brand recognition that most businesses covet.
Wicked Plumbing’s site has nothing flashy – just a clean design and easily accessible information.
Badges from its awards are prominently displayed within the design, fostering trust and credibility among visitors.
The website also features a page that showcases recent plumbing projects from around their service areas.
3) KRK Enterprises
KRK Enterprises, Inc.’s website is not the flashiest, but it grabs attention thanks to its bright color scheme and well-laid-out information group.
Whatever your question, there is likely a link to the answer on the home page.
That is a professional website.
One critical aspect of a plumbing website is its color scheme.
It sounds pretty trivial, but it’s true.
Whatever the colors of your business or logo, it is essential to implement that color scheme throughout your plumbing website design.
It looks odd and unprofessional if your logo is one color scheme, yet your website is another.
Color is a small but clear example of synergy throughout your website.
This kind of synchronicity is essential to display throughout a plumbing website.
The pages that house your services should be clear and concise, which is necessary for prospective customers to find the information they are after.
4) Above and Beyond Drains and Plumbing
A visually appealing design is even more critical in competitive markets, which is why Above and Beyond Drains and Plumbing stands out.
Visitors are greeted by images of employees and branded trucks, demonstrating immediate trustworthiness and expertise.
If you ever doubted the kind of service Above and Beyond Drains and Plumbing provides, one look at their website will change that in a heartbeat.
Their website is categorized cleanly and efficiently.
Customers can easily navigate their way through, finding the landing page they are looking for without a hassle.
And never worry about finding contact info; it is on every page, making it easier than ever to contact them.
5) Thorough Plumbing
A company’s name can be part of its marketing strategy and website design, as with Thorough Plumbing.
Just like the name suggests, the website thoroughly meets all of the standards of high-performance business design.
The company details how it provides quality customer service and even better home services.
In addition to the vast array of services they offer, neatly parsed out through category dropdowns and individual landing pages, they also have a dedicated reviews section.
Visitors can check out feedback from former clients verified through third-party platforms like Google.
Testimonials are great for determining a company’s trustworthiness, as long as they aren’t copied-and-pasted images that can be easily doctored, especially in the age of AI.
Thorough Plumbing remains one of the best names in the plumbing business, and its website accurately represents both its services and its level of professionalism.
6) On Call Plumbing
On Call Plumbing is an aptly named 24/7 plumbing company and service.
They are there whenever plumbing needs arise because they understand that problems don’t have dedicated hours.
When it comes to their website, they make it easy to contact them with a few fields of information at the bottom so that they can get your essential contact information with an affordable and quickly responsive service that makes them a favorite throughout the area.
Don’t deal with a supposedly professional company that doesn’t have a professional-looking website.
Turn to pros who reach their customers and allow them to get the information they need for the job.
On Call Plumbing has a website that rivals some of the best in the business.
7) Plumbworx LLC
Plumbworx LLC keenly understands what customers need when browsing a business’s website.
They organize things individually based on recent jobs and reviews, allowing potential customers to find specific services completed by this company.
In addition to easily accessible contact information, they also have reviews from actual customers so that you can see what others experienced when using their service.
Few plumbing websites are this clean and easy to navigate, so your prospective customers quickly find what they want.
Best of all, the mobile UX is elite and encourages fast and easy conversions.
8) Grateful Plumbing
Grateful Plumbing’s website is like a free tutorial on search engine optimization.
However, as they know, a website’s presentation will make or break lead generation for plumbing companies.
That’s why Grateful Plumbing’s website is sleek, modern, clean, and easy to navigate.
Finding specific service pages through the main navigation is simple, and contacting the company in various methods is straightforward.
The various badges and awards within the site’s footer help to establish the trust and credibility required.
That level of showcase, accessibility, and ease separates a quality website from a mediocre competitor.
9) Kendrick Plumbing and Gas
Kendrick Plumbing and Gas redefines sleek and modern with its visually appealing website presentation.
The blue-on-blue color scheme signals professionalism, decorum, and accessibility for further customers.
The modern design differs from national brands that feel more like money grabbers than legitimate service providers.
When a company can implement modern concepts into its website, they drive conversions and intrigue.
Kendrick Plumbing and Gas showcases recent jobs performed for various customers and credible brand partners that lend credibility to this local business.
10) Plumbsure Plumbing and Drains
Plumbsure Plumbing and Drains’ website effectively establishes itself as trustworthy and reliable.
This should be the goal for any business, but it is even more critical in an industry where entering a customer’s home is imperative.
Plumbsure Plumbing and Drains goes through the steps to show why you should trust them on their home page. They tell you the facts:
- They are licensed and insured.
- They are vetted and trained.
- They use the latest plumbing technology.
These are the kinds of things that consumers love and come to depend on, and they have it in spades.
Plumbsure Plumbing and Drains makes it easy to navigate their site to find the service consumers are after and get the assistance they need quickly and cost-efficiently.
It is hard to beat that kind of convenience.
11) Sunset West Plumbing & Rooter
Sunset West Plumbing & Rooter builds quick rapport with its visitors by showcasing an image of the company’s longtime owner.
When you personalize your business website, you can reap the rewards of higher conversions.
Some websites can be overly clunky, making finding the information you need challenging before selecting.
Sunset West Plumbing & Rooter is one of the best plumbing websites of the past decade.
Its site is clean and straightforward, helping users quickly navigate to their desired page or contact form.
Their contact information is all over the site, so you can reach them with just a single click, regardless of where you are on the website.
They outline their dedicated service area to help determine whether you fall into it and avoid doubts.
With the number of services they offer, they make it easy to find anything with a single click.
12) Drainmen Plumbing
Imagine a crisp, clean plumbing website design that showcases your company’s services without inundating the customer’s clickable items.
That’s what Drainmen Plumbing’s site achieves with its design and integrated calls to action.
Instead of crowding their site with text about each service, they break up the design blocks and colors to allow readers to browse the content seamlessly.
This visually driven design technique directly impacts conversions and lead generation.
Of course, none of it would matter if their pages didn’t appear in search results.
Luckily, the organic traffic for this site is consistent and relevant, maximizing the impact of its design.
13) Westside Plumbing
Westside Plumbing sets itself apart through quality, consistent work, and a website that makes it easy for customers to navigate and find information quickly.
For example, the website clearly delineates its residential and commercial plumbing sections with simple navigation.
Each service page has a dedicated landing page that includes everything from faucet repair and installation to garbage disposal repair.
Best of all, their contact information is everywhere. If you enjoy what you see on the website, an easily accessible phone number appears, so you won’t have to jump around to find contact info.
The contact form, which allows users to choose specific services, appears on the home page.
14) All About Plumbing and Septic
All About Plumbing and Septic’s website is a masterclass in multi-category SEO because it offers HVAC and septic services in addition to plumbing.
As you can tell by their extremely high rankings, their SEO strategy is highly effective and empowers them to rank for various services within their city.
Still, it’s just as important that all organic visitors convert into paying customers.
The website establishes a trustworthy feeling through awards badges, reviews, and contact information.
All About Plumbing and Septic does this through its continued dedication to quality and service, and it sets that tone on its website.
The front page features a family-owned and operated overlay, giving you a sense of their ethics and business practices.
They keep prospective customers on their plumbing website by offering their services on single landing pages and offering reviews and testimonials about real customer experiences.
Social proof is the best way to get customers’ attention and make them trust and know your business.
That’s why All About Plumbing and Septic’s sites feature a recent projects page to showcase jobs.
15) All-Star Plumbing and Air
Some plumbing companies also provide heating or cooling services and require a more blended design concept.
One such example is All-Star Plumbing and Air.
While the website’s plumbing aspects are similar to those of other designs on this list, the additional SEO element adds a new facet.
Striking a balance between plumbing and heating services is a delicate task.
The company aims to rank for both industries, but the plumbing website design can sometimes present unique challenges.
Luckily, the All-Star Plumbing and Air website achieves its goals and ranks well on Google.
The website’s header photo stands out among the crowd with poetic and patriotic imagery.
Consumers feel comfortable browsing the All-Star Plumbing and Air homepage, where they can find services ranging from HVAC to electrical and generator installation.
Finally, the embedded review widget in the site’s footer provides social proof for prospects unsure about services.
Since the widget pulls reviews from third-party sources like Google Business Profile, the visitor knows the feedback is valid and not embellished for the company’s sake.
Essential Tools and Resources for Plumbing Websites
Building a plumbing website offers various options, from website builders and templates to custom themes and software integrations.
In my 15+ years of first-hand experience with plumbing website design, I’ve seen cheap templates, website builders (WordPress, Wix, Weebly, Duda, etc.), and various software integrations (DataPins, NearbyNow, etc.)
Here are my recommendations:
Website Builders
Website builders, sometimes associated with content management systems, are platforms developers or businesses use to create websites.
Plumbers sometimes confuse website builders with content management systems because they are used interchangeably to describe platforms like WordPress.
As an agency owner, I’ve witnessed plumbers use website builders and CMSs like Wix, Weebly, Duda, and WordPress.
Best Website Builder for Plumbing Companies
I recommend WordPress for your website builder and CMS because it aligns most seamlessly with effective SEO strategies.
WordPress integrates with thousands of popular plugins so website owners can integrate other tools into their design.
Most importantly, WordPress presents the most user-friendly content creation process and allows each page to target specific keywords that drive new plumbing customers.
Website Templates
Website templates are pre-made designs that are sold to various plumbing companies.
You can purchase website templates from e-commerce design companies or other sources.
I don’t recommend plumbers use website templates because the back-end codebase is identical to hundreds or thousands of other plumbing websites.
The lack of unique design elements stifles innovation and lowers the user’s perception of your company.
Custom WordPress Themes
Custom WordPress themes differ slightly from website templates because a developer will customize a template specifically for your business.
Because of those custom elements, these websites perform better than widespread templates.
However, themes sold as one-off items are not fully optimized with content and SEO, so the design may prove fruitless for lead generation.
With this in mind, I recommend that plumbers only invest in WordPress themes as part of a full-service digital marketing investment that includes content and SEO.
Software Integrations
Numerous software integrations improve a plumbing website’s rankability and conversion rate.
We often hear about tools like NearbyNow and DataPins, which allow local plumbers to showcase recent jobs with geo-coordinates.
To be fully transparent, I am the founder of DataPins and have invested millions of dollars to perfect its positive impact on plumbing website design.
Several other software integrations can help your website improve, including wpRocket, GoHighLevel, LinkWhisper, and Google Analytics 4.
Marketing Strategies for Plumbing Websites
I noted SEO as an integral part of plumbing website design, but other marketing strategies are also necessary to promote your website.
The more visitors you receive on your website, the more you can convert into customers.
Below, I will outline additional marketing strategies you can use to promote your plumbing website in 2024.
Pay Per Click Advertising
SEO can take up to three months to work, depending on the age of your website and its domain.
During this grace period, investing in PPC via Google Ads can generate quick visits to your website.
While PPC is not an affordable long-term strategy, it can produce substantial short-term ROI.
The key is hiring a PPC campaign management service with experience in the plumbing industry.
You’ll want to bid on high-conversion keywords (like sewer line repair) to maximize your ad spend and leverage the power of your conversion rate optimization.
Multi-Channel Marketing
I recommend all plumbers create business profiles on Facebook, Instagram, and LinkedIn.
I encourage my clients to take it further by starting a plumbing podcast that will be distributed through Apple Podcasts and Spotify.
In today’s media environment, reaching customers through all mediums is imperative to growth.
While you may not receive direct conversions from one of these channels, they work in tandem to expand brand awareness and drive more sales.
Content Removal
Most website design tips mention content marketing and blogging as a marketing strategy for plumbing websites.
From 15+ years of first-hand experience, I can tell you this is a bad idea for plumbers.
You want to remove most of the content from your existing plumbing website.
Google’s recent algorithm updates, including the Helpful Content Update and March 2024 Core Update, target websites with content created for search engines, not users.
Plumbers and the agencies that market them are among the worst offenders regarding useless content creation.
Blog posts like “3 Ways to Winterize your Plumbing in 2024″ harm your visitor’s user experience and signal to Google that you are trying to game the algorithm.
I recommend deleting all unhelpful content from your website.
Summary of My Plumbing Website Principles
The most effective plumbing websites share critical elements that drive traffic, conversion, and growth.
Mobile design and website speed are crucial web design elements in the modern era.
If users cannot quickly access your website on mobile, Google won’t rank it, and anyone who visits will exit quickly.
Additionally, displaying solid calls to action while establishing trust and authority through images, reviews, and recent projects drives these key performance indicators.
The best way to market your website after it goes live is to utilize search engine optimization.
Remember that SEO can take up to 3 months to work; at this point, you can invest in Google Ads as a short-term traffic generation tool.
Meanwhile, be mindful of existing marketing strategies that hinder website performance, such as excessive blog posts and unhelpful content.
Next Steps for Plumbing Website Design
You can implement these principles into your website by hiring a professional plumbing web design agency to craft your custom design.
Conversely, purchasing a custom WordPress theme is a good option for those just starting out.
If your plumbing company is ready to increase its conversion rates and drive more customers through its website, call my personal cell phone at (877) 388-9884 for a free plumbing website consultation.
