After seeing advertisements, consumers are 155% more likely to search for plumbing company brand terms.
This statistic alone should prompt local plumbers everywhere to invest in plumber advertising in 2025.
I’m Nolen Walker – the founder of Plumbing Webmasters – a digital marketing agency for local contractors. Over the past decade-plus, I’ve worked with over 1,000 plumbing companies.
Trust me, I’m not a business owner who wastes money on ineffective ads. I encourage my clients to avoid investing too many resources into advertising on other platforms when they can build their own branded assets.
Still, we’re all in the marketing and advertising business to make money and gain customers, which is why plumber advertising should be part of your broader digital marketing strategy.
I’ve seen it all over my tenure in this business, and I can share first-hand insights into which advertising ideas are most profitable for plumbing companies and which ones to avoid like the plague.
Below, I outline 21 compelling plumbing advertising ideas to drive new customers in 2025.
Google Ads Examples for Plumbing Companies
My agency is in the search engine space, so we have direct expertise with search engine marketing and Google Ads.
Appearing on top of Google search results will generate clicks through paid ads or organic SEO.
Organic SEO can take months to reap the rewards, making short-term PPC placements an effective advertising strategy for local plumbers.
Below, I’ll outline some of the most effective Google Ads ideas for plumbing companies:
1) The “Social Proof” Ad Idea
This plumbing ad perfectly demonstrates the power of social proof as a means to conversion. By including “Voted Best Plumber in DFW,” the company relays its community’s endorsement to search users.
Within a text ad – like a Google Search Ad – this showcase of social proof quickly elicits trust from prospects.
Source: https://callmilestone.com/
2) The “Seasonal Sale” Ad Idea
Themed ads are an effective way to differentiate from competitors and appeal to consumers’ seasonal sensibilities.
This plumber’s decision to run a fall special sale fosters a connection with homeowners who may require repiping to prepare for the cold winter.
Source: https://los-angeles.repipe.com/
3) The “Special Deal” Ad Idea
Ads that offer an upfront deal create urgency in prospects and encourage them to take decisive action.
This company’s $50 discount offer turns window shoppers into active customers, prompting them to forgo potential competitors to take advantage of the special deal.
Source: https://www.ars.com/ft-worth
4) The “Flat Rate Pricing” Ad Idea
Cost is consistently among the top considerations for homeowners hiring emergency plumbers for an immediate job.
By offering flat rate pricing, plumbers can quickly overcome the primary sales objection, which is a fear that the services will cost more than the homeowner anticipated.
Source: https://www.berkeys.com/
5) The “Local Service Ad” Idea
Local Service Ads (LSA), a pay-per-lead advertisement, allows you to leverage an existing Google Business Profile into your Google Ads campaign.
These ads’ effectiveness relies more on your brand’s general standing, which can be heavily influenced by your number of Google reviews and your general brand recognition.
Sources: https://swanheating.com/ | https://www.calljimnow.com/
Facebook Ads Examples for Plumbing Companies
My plumbing clients frequently mention Facebook Ads when asking about the best plumber advertising options for local companies.
My experience with Facebook Ads has been positive. Their Advantage+ AI algorithm effectively targets the most appropriate prospects for each ad type.
Facebook is the most prominent social media network for U.S. homeowners, and targeting your service area through Facebook Ads can generate qualified leads.
The examples below will outline the strategy behind Facebook Ads for plumbing companies:
6) CIPP Ad Idea
One pain point for homeowners seeking plumbing services is the fear of having part of their yards dug up during the repair process.
This ad, which offers cured-in-place pipe repair (CIPP), presents a noninvasive service that overcomes that preexisting fear.
Ads like these can also appeal to consumers’ cost concerns, as the avoidance of excavation costs makes plumbing services a more manageable investment.
7) Hydro Jetting Ad Idea
Persistent drain blockages can disrupt homeowners’ everyday routine, making a technologically advanced solution like hydro jetting an attention grabber for ads.
This ad offers hydro jetting services, promoting the power and efficiency of a cutting-edge service that solves a real-world problem.
Hydro jetting ads can highlight the procedure’s safety measures and differentiate it from riskier plumbing services that may cause additional damage.
8) Water Heater Replacement Ad Idea
The lack of hot water is an “oh my” problem for homeowners nationwide who rely on their water heaters for everyday showering and cleaning activities.
This ad’s focus on water heater replacement catches the attention of prospects seeking an immediate solution to a common problem.
Including discounts or other urgent messaging can further increase conversion rates on water heater-related advertisements.
9) Faucet Installation Ad Idea
While faucet installations are typically less urgent than other services mentioned in ads, appealing to the customer’s sense of home decor can help increase conversions.
This ad showcases a vision for the homeowner’s comfort and decor, which can tap into other sensibilities, such as home resale value.
By understanding your customers’ motives for specific services, such as faucet installation, you can engineer your ad copy to meet their needs.
10) Sewer Camera Video Inspection Ad Idea
Ads offering sewer camera video inspections target homeowners with misdiagnosed or undiagnosed plumbing issues.
Perhaps these prospects have tried cheap plumbers who lack the equipment to pinpoint the root problem quickly and are now open to a more advanced procedure.
You can present an innovative solution that sparks decisive action by appealing to these consumers’ pain points, such as highlighting “hidden” or “mysterious” plumbing problems.
Source: https://jerryhilbertllc.com/
Instagram Ads Examples for Plumbing Companies
As part of the Meta ads platform, Instagram Ads benefit from the same targeting algorithms as Facebook.
While Facebook is the largest social media platform in the United States, Instagram is not far behind. Its users consistently scroll through visual content, including ads.
Like Facebook Ads, IG Ads can target homeowners where they spend much of their free time, including through different areas of the platform like feeds, stories, and reels.
Below, I’ll share some Instagram ad ideas for plumbers:
11) Drain Clearing Ad Idea
While hydro jetting can be an appealing ad focus, as highlighted in the previous Facebook Ad, not all homeowners know the term’s meaning.
By focusing an ad on drain clearing or drain cleaning, you can communicate to a larger consumer base while offering the same solution.
This ad’s tagline calls for immediate action while fostering a sense of trust with future customers.
12) Walk-in Bathtub Ad Idea
This effective Instagram ad appeals to homeowners seeking bathroom accessibility upgrades by empathizing with people with limited mobility or long-term injury.
The ADA walk-in tub image cleverly communicates the service’s offerings and allows future customers to envision the completed project inside their homes.
13) Gas Leak Detection Ad Idea
A gas leak is a clear “oh no” situation for all homeowners as it threatens their sense of safety and requires swift action from a trustworthy provider.
Plumbers can provide the exact solution these homeowners seek by running ads like this one, which is focused on gas leak detection.
Urgent services can lead to higher conversion rates for plumber advertising.
14) Garbage Disposal Installation Ad Idea
This garbage disposal installation ad, which is made for Instagram, offers an environmentally efficient service for homeowners who need a new solution.
The ad’s image appeals to homeowners’ sense of home aesthetics and presents a functional solution that prompts immediate action.
15) Booster Pump Installation Ad Idea
This Instagram ad demonstrates the benefits of booster pump installation and its impact on water pressure. The included image targets a common headache: low water pressure.
The “Book Now” CTA is a standard go-to for local plumbers as the goal is to generate quality leads upfront rather than slow-playing a funnel.
Television Ads Examples for Plumbing Companies
While TV ads may seem obsolete to most plumbers, it’s important to remember how frequently homeowners still consume video content, including on their televisions.
I’m not suggesting investing in a TV spot on the local news network (though this can also work if done correctly); I am encouraging plumbers to brainstorm commercial ideas that appeal to YouTube users and other streaming subscribers.
Your target customers are still watching TV, and they are now watching it on devices like smartphones, smart TVs, and tablets.
The following commercials showcase the power of television ads for plumbing contractors:
16) Rooter Hero TV Commercial
This commercial from Roto Hero Plumbing highlights the company’s brand principles: trust, transparency, and reliability (which sounds similar to Google’s E-E-A-T concept).
The video’s use of “emotional branding” resonates with the target audience of homeowners seeking a trustworthy plumbing company in this market.
When investing in plumber advertising, companies should attempt to build short and long-term brand equity.
17) Sterling Plumbing TV Commercial
This TV ad from Sterling Plumbing (a Kohler company) uses the “everyman” plumber as the commercial’s protagonist.
The spot communicates a broader truth about the company’s standards by mythologizing a plumbing professional’s versatility as a dream-like vision.
In essence, the commercial reinforces the idea that their plumbers can handle any job, which appeals to all consumers.
18) Vern’s Plumbing TV Commercial
This Vern’s Plumbing TV ad uses humor to connect with its audience by showcasing a relatable scenario for homeowners.
Many consumers first attempt DIY plumbing before contacting a professional in hopes of saving money. As we know, this often results in subpar solutions that merely exacerbate the root issue.
The comedy-inspired commercial appeals to a universal truth about homeowners, making the brand more memorable when an issue arises.
19) Michael & Son Plumbing TV Commercial
A TV ad from Michael & Son Plumbing uses a relatable narrative of a ring being lost down the drain to provide a trustworthy solution and resolution.
The combination of narrative building and musical “jingle” post-production leaves an indelible impression on potential customers.
While it’s clear the commercial’s budget was on the lower-end, its comedic, small-town charm resonates with its target audience.
20) Jeffers Plumbing Solutions TV Commercial
Not all television advertisements have to be humorous or provocative, as some target a more business-like approach.
This concise but compelling ad does the job of ascribing expertise and community commitment to the Jeffers Plumbing Solutions brand.
By highlighting the slogan “We don’t just provide answers; we provide Jeffers Plumbing Solutions,” the company generates brand recall while connecting with customers’ pain points.
Bonus Ad Idea for Plumbers
21) Direct Mail Ad Example
Digital advertising has taken over the plumbing industry, but traditional ads like mailers and flyers remain an intriguing way for local plumbers to reach new customers.
The direct mail strategy targets older homeowners, who are less likely to engage with a plumbing ad on social media platforms.
The principles of print ads are similar to those of their digital counterparts, as strong visuals and urgent calls to action result in the most conversions.
Next Steps for Effective Plumber Advertising
My agency, HVAC-Plumber SEO Webmasters, excels at creating effective plumber ads. With decades of experience and data, our system helps create high-quality plumbing leads for contractors throughout the United States.
The plumbing advertising examples showcased throughout this post demonstrate the strategies and techniques that empower paid ads to drive lead generation.
Ads are best utilized in a broader digital marketing strategy, which also includes SEO, Google Maps, LLMO, and digital brand building. As your brand earns more credibility and notoriety, your ads will perform better, and you’ll have to spend fewer dollars to convert leads.
As a plumber advertising expert since 2013, I take pride in helping local plumbers excel in digital advertising. Call my personal cell phone at (877) 388-9884 to discuss your ad campaign.
