How Plumbers Can Choose The Perfect Domain Name

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Choosing the right plumbing domain name is essential to building a digital brand and generating qualified local leads.

As the founder and CEO of Plumbing Webmasters – a digital marketing agency for plumbers, I’ve helped thousands of companies select the ideal domain name for their plumbing websites.

Based on my first-hand experience and expertise, the best domain names are concise, topical, and branded.

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Keep Your Domain Name Concise

An ideal character length for a plumbing domain name is between 6 and 15 characters. A concise domain name is simpler to recall, share, and promote on marketing materials like truck wraps.

Balancing conciseness with other factors like topic, brand, and location can significantly challenge plumbing business owners.

A good rule of thumb for local plumbers is to avoid going over the 20-character mark, as names of this length can lead to a loss of traffic due to their lack of user-friendliness.

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Choose a .Com Domain Extension

The .com extension is the most popular, resulting in the fewest available names. However, just because your preferred .com is taken does not mean you should take the .net or .org alternative.

Instead, you should choose the best available .com extension, as the .com evokes trust from internet users from a plumbing marketing perspective.

You are better off using your second or third name choice in a .com domain rather than settling for your first choice with a .net domain.

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Select a Branded Domain Name

Your plumber domain name is part of your digital brand, which my agency has identified as the key to unlocking digital marketing success.

As a result, it is essential to fit some version of your company name within your URL. If you pick a name with zero references to your brand, you hurt your business in multiple ways.

First, other marketing channels will not correlate with your website, confusing potential customers. Secondly, website visitors are less likely to remember your brand if it is not in the domain.

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Some companies make the mistake of choosing an exact-match domain like “miamiplumber.com,” thinking this will help them rank higher for the keyword and generate more customers.

Unfortunately, this strategy yields the opposite effect, as consumers cannot associate your brand with a unique name on SERPs and confuse your company with other local plumbers.

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Prioritize a Topically Relevant Domain

While exact-match domain names rarely lead to sustained marketing success for plumbers, keywords within your domain name can provide an SEO advantage.

For marketing purposes, the keyword is more about the topic than the term itself. For example, it’s best to have plumber or plumbing in your domain name that is COMBINED WITH your unique brand identifier.

You can gain a further advantage by including your location within the name, but at some point, the name becomes too long to be worth that advantage.

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With Location – jimbobsdenverplumbing.com

Without Location – jimbobsplumbingco.com

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Weighing the pros and cons of these domain factors will lead you to the ideal domain name.

I personally recommend focusing more on your brand identifier (with the topic) than trying to shove your location into the name.

My agency helps plumbing companies build a sustainable digital brand, which is a long-term investment.

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Ensure Originality and Avoid Trademarks

Originality is a critical component of branding in general. You would hate for your plumbing company to be confused with something else.

Additionally, if your domain name resembles a trendy brand, it will likely get buried in Google search results.

I’ve seen cases where Google confuses plumbing companies with nearby competitors because of similar names.

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In the worst-case scenario, plumbers might accidentally purchase a trademarked domain name, which could result in legal action from another entity.

Before purchasing a domain name, you should search the trademark database from the United States Patent and Trademark Office.

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Source: GoDaddy

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Final Thoughts on Domain Names for Plumbers

Don’t overthink it; check all of the boxes and keep it simple. Remember, your domain name is part of your digital brand, so it should include your brand identifier and industry.

Follow these guidelines, and you will be on your way to creating the perfect plumber domain name.

Some hosting platforms provide alternative recommendations for unavailable domain names.

At Plumbing Webmasters, our web designers and SEO specialists help you craft the perfect domain name.

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