Author Archives: Plumbing Webmasters

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21 Plumber Slogans and Phrases That Will Make You Crack Up

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Everyone likes funny plumbing slogans, which means choosing a hilarious catchphrase for your plumbing company can increase conversion rates and expand brand awareness.

It helps in any industry to have a bit of a sense of humor. After all, when you have a sense of humor, it makes those more challenging times a little less brutal to handle. If you take things far too seriously and never laugh about the rough stuff, you will find yourself feeling a bit overwhelmed.

When you don’t take the time to laugh a little, you might find yourself ready to burst like a backed-up toilet. Taking preventative maintenance for yourself is just as crucial as protecting your plumbing, which helps keep everything flowing the way that it should.

With that said, here are some of the funniest sayings and slogans in the plumbing world that make just about anyone chuckle and feel a little more light-hearted about the grimy world that is plumbing repair and maintenance.

plumbing marketing

Best Plumbing Slogans

  • We repair what your husband fixed
  • A good flush beats a full house
  • Don’t sleep with a drip, call your plumber
  • We’re #1 in the #2 business
  • Professional, affordable and we always leave the seat down
  • Call us when you’re backed up
  • Got a leak, we’ll take a peek
  • Plumbers do it at the crack of dawn
  • We’re plumb crazy
  • 24/7 plumbing, we show up
  • All cisterns go
  • The best place to take your leaks
  • iPlumb
  • Plumbers have pipe dreams
  • We won’t drain your checkbook
  • Our reputation has leaked out
  • If it weren’t for us, you’d have no place to go
  • If water runs through it, we do it
  • Call the best, flush the rest
  • Sh*t goes downhill and payday is Friday
  • Flush your worries, and your waste

We repair what your husband fixed

One of the cliché go-to anecdotes is that husbands are a bit hard-headed and will try to fix things that are well beyond their scope. And when that happens, you need professionals in your corner to ensure that the job gets done correctly.

Though we all mean well with our do-it-yourself repairs, sometimes things will go awry. It happens to the best of us and creates a good laugh that we can all share.

A good flush beats a full house

This is the puniest pun that ever punned. The flush plays on the flushing of a toilet and a flush in poker, where the player gets five cards of the same suit. The full house plays on your home being flooded by a clogged toilet and a full house in poker which is three of one card with two of another.

Puns are always hilarious, and this one delivers with the puns to maximum effect.

Don’t sleep with a drip, call your plumber

Poor husbands out there take a lot of flack, it seems. This one is yet another play on words: husbands who aren’t the best can be called a drip, and the drip also refers to potential leaks that can occur with your plumbing.

The message is right on, though: whenever you have a leak or drip, make sure that you call in your favorite plumber. They should get the job done pretty quickly and make sure you can go back to having normal plumbing.

We’re #1 in the #2 business

Oh boy, this one seems pretty self-explanatory. When referencing the #2, that refers to…well, you know.

It isn’t the prettiest thing to be the best at, but it is something of a necessity. Don’t deal with any #2 if you don’t have to; let the best plumbers in your area make sure that these pesky problems are dealt with in short order.

Leave the #1’s and #2’s to those professionals instead of dealing with those nasty messes yourself.

Professional, affordable and we always leave the seat down

There has been a battle raging between men and women for a lifetime and that is whether or not the seat should be left down.

Women everywhere will profess that it should be left down so that they can sit down safely in the middle of the night. Men will argue that women shouldn’t just go around blindly when it comes to toilet activity.

This discussion will rage on forever, likely, but you can have a laugh when your favorite plumber makes light of it. But maybe leave the seat down, so your wife doesn’t get mad.

Call us when you’re backed up

Man, the puns just reign supreme, don’t they? One of the biggest plumbing issues is that they are clogged or “backed up.” In this instance, you likely need a plumber to come in and clear out that clog for you. It’s a nasty mess, but it is something that a qualified plumber can definitely handle.

Being backed up also means that you are having some gastro difficulty. You might have some stomach aches and cramps and can have difficulty “going”; hence being “backed up”. Like I said, puns are a big thing in this world.

Got a leak, we’ll take a peek

If it isn’t a pun it’s a rhyme. Rhymes can be something that sticks in your head quite easily, hence the reason that there are some slogans that rhyme.

This is one of those cases that refers to common household plumbing leaks. It is important not to let them go unattended because they can have serious repercussions.

Call in your favorite plumber the minute you notice a leak to prevent bigger issues from arising, and you will be glad that you took the preventative measures to keep your house protected.

Plumbers do it at the crack of dawn

Another one of those weird sayings that just kind of became associated with plumbers. This also plays on the old “plumber’s crack,” which has been associated with plumbers who probably need a belt or to at least pull their pants up.

“Plumber’s crack” has been the name associated with any time when someone’s pants are too low, and you can see far too much of their rear end.

Still, it’s a funny pun that will give you a chuckle and harkens to plumbers everywhere. Making potential customers laugh is a good start when they have a plumbing difficulty.

We’re plumb crazy

Let’s put it this way: you’d be hard-pressed to find a plumbing company that doesn’t make some plumbing pun. It is just the nature of the business, and this one is no different. It takes the word plumbing and ties it into a funny saying.

And the thing is, it’s probably not wrong. You have to be a little crazy to want to deal with some of the nasty grossness that comes with plumbing. Getting your hands dirty and disgusting is a way of life that you have to come to accept.

24/7 plumbing, we show up

This is one of those sayings that seems to get a better reception in the plumbing world itself as it is not one of your traditional puns, and it doesn’t quite make everyone laugh. Still, it is one of those sayings that definitely makes you think and draws the audience’s attention to that company.

Not all plumbing slogans or sayings have to be funny; the goal is to illustrate how dependable and reliable that company is, and this one does that in spades.

All cisterns go

What do you know? It’s another pun! Cisterns are tied into the plumbing world, and it is a play on the old phrase “all systems go,” which means that everything is set to go. Man, the plumbing world loves itself some puns, doesn’t it?

Still, it’s another funny pun that should at least grab the audience’s attention for long enough to get a bit of a laugh and leave the audience wondering a little bit more about the company in question.

For that reason, it does the job it is meant to do and keeps the attention on that company for at least a few moments.

The best place to take your leaks

You can bet on at least 15 of these sayings being puns because, as stated, the plumbing world absolutely loves its puns. This one is pretty self-explanatory: “taking a leak” means relieving yourself. Boom, that’s the joke. Not exactly the most complicated thing in the world.

This is one of those ones that will make you chuckle a bit and appreciate that at least these companies are trying to make what is a not-so-fun thing a little bit more fun.

iPlumb

Apple is one of the most popular and recognizable companies on the planet, thanks to its iPhone, iPad, and iTunes products and programs. For this reason, that makes them ripe for parody, and this one does just that by tying plumbing in with the popular company.

It isn’t the most creative or original idea in the world, but it is certainly something that will make your audience stop, think, and at least laugh a little bit. That’s all you can really ask for out of your slogan, isn’t it?

Plumbers have pipe dreams

Oh boy, another pun! Pipe dreams are the kind of dreams that one would have that are way off in the future and only vaguely possible. They are huge dreams that likely won’t happen but still exist in one way or another. Everyone has pipe dreams of their own.

On the same side of that coin, plumbers deal with pipes on a daily basis, hence “pipe dreams.” Another play on words for another plumbing slogan. It’s almost like all these companies get together and decide that puns are the only way to go for marketing purposes. There are a lot worse ones out there, I suppose.

We won’t drain your checkbook

Did I say that 15 of them would be puns? I meant like 18 or 19 of them. Puns are the lifeblood of the plumbing marketing game. Puns make you laugh and make you think of various things that are both related and unrelated to the plumbing industry.

This one, though, actually appeals to customers because it makes you realize that you don’t have to go broke to get your plumbing taken care of. Cost is a massive worry for customers, and knowing that you won’t have to break the bank is a pretty big thing.

Our reputation has leaked out

What else is there to say at this point? Puns, puns everywhere! They are popular for a reason, but they all kind of hit the same notes. Still, they are disarming and make for a fun time, so they are what they are.

If it weren’t for us, you’d have no place to go

Funny as this one is, it’s the truth. Without proper plumbing, you really would have no place to go, and that could turn into an ugly mess in a hurry.

With the right plumbers, you can make sure that your plumbing is all working correctly so that you don’t have to worry about where to go or any unsightly messes that could cause some havoc in your life. This is one of the better sayings that there are, though it is a part of the flurry of puns that we have seen.

If water runs through it, we do it

This is pretty similar to the previous one in that it plays on words (like just about any other saying on this list, actually). And water runs through all of your plumbing fixtures, meaning that the company that made up the slogan can handle all of your plumbing needs.

That’s a somewhat subtle yet funny way to get across to your customers that you can do anything that they need and keep a light heart about it.

Call the best, flush the rest

Another pun, anyone? This is a great way to say that you are the best and to forget everyone else. That’s the idea, too: you want to present that you are the best in the business and that no one else can match up to what you can offer.

While it isn’t the best idea to insult the competition, standing out is difficult, and you should try to do so in any way that you can.

Sh*t goes downhill and payday is Friday

This is more of an insider joke and less of a marketing term for plumbing. It basically means that things will be rough and all flow downhill, but that payday comes at the same time every week.

It is more for plumbers and their apprentices to help get through a particularly rough week than anything else, but it is still one of those funny sayings worth noting and is still highly relevant in the industry.

Flush your worries… and your waste

Some companies may want to present a more family-friendly theme with their catchphrase. While it’s hard to avoid being dirty in any plumbing-related activity, this slogan mentioned above may be the perfect blend of accurate and playful.

Best of all, this saying projects a sense of ease and calm to your consumer, which is their ultimate best-case scenario when hiring a plumbing contractor.

Conclusion

And that’s our list! Need help creating a stronger online brand for your business? The Plumbing Webmasters can help generate incredible leads for your team, as we’ve helped hundreds of companies across the United States. 

Posted: | Updated: Jul 7, 2023 | Categories: Uncategorized
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One Of These Things Is Not Like The Other… | The Plumbing SEO Podcast

What’s the mark of a successful plumbing company? Determination, adaptability, and earnestness. All these qualities make for a fantastic business, no matter what industry you operate in. When it comes to spreading your brand in search engine marketing, these characteristics will help you keep at it while those sweet, sweet leads start to trickle in.

Today, Nolen and Jason talk about what separates the top ranking plumbing companies apart from the rest. If your company doesn’t quite earn the rankings you’d like, be sure to listen in.

Key Lessons for Plumbing Professionals

  • Your top competitors work hard to earn their rankings in search engine marketing (SEM)!
  • Online success takes time and money, but anyone can win.
  • There’s no secret weapon to succeeding on Google Search.

Plumbing Search Winners

You know them well by this point: the top performers in your local market. Every time you run a Google search to see where your brand lands, these plumbing companies sit comfortably in the top positions on the front page. What do they do different? How did they get so lucky?

Search engine marketing champs don’t win by luck! They win because of determination.

So many plumbers break into the industry just to give up early in their online marketing efforts. Those top companies in your market however, kept at it and are reaping the rewards as a result. So what sort of qualities can they inspire to help you rank up?

Determination

Quick Tip #1: Keep at It!

Trial and error courses through every discipline of marketing, and business management in general. For plumbing professionals just getting into local search, earning high quality rank positions may feel like a daunting task. Keep at it! 

Practical Applications

While your brand needs some time to start ranking for those primary keywords and phrases, you can use secondary keywords to supplement your leads. Keep producing that content that’s enriched with multiple keyword combinations. Some of our clients at Plumbing Webmasters are listed for over a thousand different words and phrases. If you stay determined and continue to release quality material, your overall brand ranking is sure to rise.

Adaptability

Quick Tip #2: Adapt as Needed

Finding success in online search engine marketing is something almost anyone can accomplish, with the right strategy. Staying at the top however, requires a continued commitment to studying and adapting that strategy. As Google releases, new algorithmic changes and/or new search-related products, learn to experiment with the changes.

Practical Applications

Moz, Search Engine Land, and Search Engine Journal are three great sources for hot industry news and strategies. Try taking a few hours each month to see what’s new in search engine marketing. You may find fresh opportunities to improve your rankings in local search, such as the rise of featured listings in SERPs (see our guide on Ranking #1 in Google).

Investment

Quick Tip #3: Get Invested

Marketing is simply a part of doing business these days. Traditional methods of spreading brand awareness – we’re looking at you, door knocking – simply don’t provide the same results they did a decade ago. That’s why search engine marketing is more essential than ever before for driving people towards your business and creating leads. Successful marketing requires investment: time, effort, and money.

Practical Applications

Learn where to invest your resources for maximum impact. While lead gen companies and PPC campaigns provide a more immediate return, dedicating resources to quality website design and plumbing SEO can generate a long-term supply of cheap, but high-quality leads. Figure out what works best for your business!

Finding a Quality SEO Partner

Most top ranking businesses don’t even try to handle their own online marketing, unless they’ve already grown into a huge enterprise. Small businesses have fewer options in the way of SEO management. Even a permanent employee can have a hard time keeping up with the demands of design updates, content production, advertising management, etc. That’s why most plumbing professionals eventually team up with a search engine marketing company to handle the load for them. Before we finish our discussion for the day, here’s a few tips on discovering a quality SEO team.

Search Engine Marketing Analysis

Where Does Your Search Engine Marketing Team Draw Traffic From?

Picking Your SEO Marketing Team

  • Look closely at their billing procedures. Try to avoid companies that only offer annual contracts or even longer-term agreements.
  • Ask what their clients have to say about their results.
  • Check their organic rankings in Google search. Then check their clients’ rankings.
  • See how well they communicate. Can they clearly explain their services, or do they talk incomprehensible jargon?
  • Determine how easy it is for them to make changes to their websites, ad campaigns, etc.

Follow these tips, and you’ll weed out the vast majority of the underperforming SEO companies out there. As always, our team at Plumbing Webmasters is happy to partner with you for your search engine marketing needs. Consult with a professional anytime at (877) 388-9884!

Other Resources from Plumbing Webmasters

Articles and Podcasts
Plumbing Marketing With No Money (Podcast)
Branded SEO for Plumbers in 2020 (Podcast)
How to Craft a 5-Star Website User Experience (Article)

Related Services From Plumbing Webmasters
– Organic SEO for Plumbing Contractors
Google Maps for Plumbers
Citation Sources for Plumbers

Posted: | Updated: Dec 13, 2022 | Categories: Podcast
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Plumbing Marketing With No Money | The Plumbing SEO Podcast

Congratulations! You’ve just started your professional plumbing company. You’re also dirt poor and have no marketing budget to speak of. We’ve all been there.

Thankfully, there are plenty of ways to start earning brand recognition online, without breaking the bank. Today, we’ll discuss a number of free to cheap activities that anyone can handle. If you’ve been worried about getting noticed in local search, be sure to listen in!

Key Insights on Plumbing Marketing (on a Tight Budget)

  • Register a domain under your name! Make sure it’s distinct from common industry terms.
  • Set up your Google My Business listing and submit your address. Complete the free forms.
  • If you don’t have money, try a cheap service like WIX and GoDaddy.
  • Stay away from digital marketing services in the mid-hundreds. You’re better off going DIY!

Starting Fresh in Local Search

Normally, our team at Plumbing Webmasters likes to steer the conversation away from other web design companies. We may also go the opposite direction and show just how many people get royally screwed by other SEO companies. But we’re going to do something different today, because sometimes you just need a place to kick off your marketing plan.

If you have no marketing budget to speak of, starting up your out-of-home plumbing company can be a real challenge! With so many established businesses in the community, how can you start making a name for yourself? It all begins with a domain name and a company website.

Without an established budget, there’s only one solution left: go DIY (do it yourself)!

A 3-Step Starter’s Guide

While many marketing activities can help you cultivate clients, three are absolutely mandatory. Without these three steps, your plumbing SEO has almost zero chance of taking off and earning clients for your business.

Your Three Essential Steps

  • Step #1: Claim Your GMB (Google My Business) Listing.
  • Step #2: Register a Unique Domain Name.
  • Step #3: Create and Launch a Starter Website.

This Free Tool Makes it Easier to Earn Site Visitors. Image Source: Google My Business

Google My Business Account

Among the numerous qualities it has and the benefits it provides, your Google My Business listing is absolutely free. It’s Google’s way of getting to know your business location, basic service category, and operating hours. Fill it out as much as possible, and regularly come back to it as you gain more information. Your GMB listing helps you start showing up in local search queries. Then there’s the crucial ability to gather Google Reviews!

Be sure to use the same physical address for all your citations as your business grows. This makes the Google Search algorithm more confident in your operating area, increasing your chances of showing up for localized searches. When business booms, your marketing budget expands, and your company grows into an office, you’ll need to change the name for all of your citation listings (BBB, Angie’s List, Yelp, etc.).

Choosing a Domain Name

Your domain name isn’t just a web address. It’s also part of your brand identify, and it heavily impacts people’s ability to find your company online. Choosing a smart domain and guarding it carefully will help your business grow consistently over time.

Domain Name Examples

  • Great: purplemonkeyplumber.com
  • Poor: americafirstplumber.com
  • Great: pipefighter.co
  • Poor: seattleplumbingcompany.com
  • Great: rooterrex.com
  • Poor: bustedpipestx.co

What makes an ideal domain name? Memorability and uniqueness. Thousands of businesses shoot themselves in the foot by picking what they think will rank well in search. They use part of their small marketing budget to purchase a combination of their local city and a popular plumbing term. That’s a huge mistake! Many established companies already rank for similar names, and Google almost never ranks a new business over a seasoned competitor with a close name.

Craft Your Company Website

The most involved portion of your online marketing, website design requires careful planning, research, and patience. With that being said, it is possible to craft a beautiful website on a tight budget. With plenty of design sites and templates to choose from, anyone can build a basic but functional site for under $100. Your website may not be fully optimized for local SEO, but that’s okay for now.

Key Highlights on Website Design

  • Make sure your navigational menu is compact and fully functional.
  • Have your site inspected by several people for spelling and grammar errors.
  • Create a service page for every major category (at least). Do child pages if possible.
  • Test your site for usability and ease of navigation.

Need Help Getting Started?

One last note: Be sure to create listings in each of the major citation companies: Yelp, BBB, etc. Facebook Business profiles can also help you earn a handful of leads as you get the ball rolling. Starting a plumbing business is tough work (especially without a marketing budget), but success can be yours with diligence and careful planning!

Want some professional insight as you begin your business? Call the Plumbing Webmasters for a free consultation! We support hundreds of plumbers around the country, and we’d be happy to support you however we can, even if you don’t have a big marketing budget.

Simply call us at (877) 388-9884 to learn more.

Other Resources from Plumbing Webmasters

Related Articles and Podcasts
Skin in the Game With Plumber’s Marketing Money (Podcast)

Plumbing Webmasters Services
Google My Business for Plumbers
Website Design Services for the Plumbing Webmasters

Posted: | Updated: Dec 13, 2022 | Categories: Podcast
  • expertise.com best seo agencies in fort worth
  • plumbing heating and air alliance member
  • contractors of america best digital agency

Skin in the Game With Plumber’s Marketing Money | The Plumbing SEO Podcast

Does your marketing company have a vested interest in seeing you succeed? Are they working hard to produce outstanding growth for your business, or just hard enough to earn another 12 month contract? Having a marketing company with skin in the game can make all the difference for plumbing contractors, as Jason and Nolen discuss in our latest podcast.

Helpful Tips on SEO for Plumbers

  • It’s getting harder and harder to compete without an established presence in local SEO.
  • Make sure your digital marketing company provides direct Google Ads reporting for PPC.
  • PPC budget and reporting should be kept separate from organic SEO.
  • Results for plumbing SEO usually take 2 to 3 months after launching a new website.
  • Research your top competitors’ websites.
  • See how well your marketing company ranks in organic search!

Overcoming the Past

You’ve been hurt before. Based on the number of angry, confused plumbers we’ve talked to over the years, odds are you’ve been taken advantage of by an untrustworthy digital marketing agency. In fact, you may have gone through the same situation multiple times now. Naturally, this leaves you hesitant to trust again. We understand!

However, you’ve also know by now just how essential local search is to finding clients.

There’s no getting around it. If you don’t have the talent inside your team already, you are going to have to find a company who understands SEO for plumbers. That’s where the Plumbing Webmasters come into play.

Learning to Trust Again

Instead of immediately jumping back into the online fray, why not take a day to reexamine what it means to succeed in Google Search? Take a day to research the different ways to rank #1. Better yet, take a look at your most productive online competitors to see what they’re doing different! You’ll probably find them at the top of search results in a Local Pack (see the picture below).

Examining Top Performers in a Local Pack

See What Businesses in the Local Pack and Top Regular Listings are Doing for Plumbing SEO!

Since organic search champions earn the lion’s share of website traffic, it pays to understand what they’re doing to be successful. Do some research! Spend a little time digging through their websites and exploring their service pages.

Critical Research Questions on Competitors

  • How good is the content on their service pages and homepage?
  • What sort of service page structure do they have?
  • Which keywords are they using to get noticed by Google?
  • Do they write blogs? How often are they posting?
  • Are they using stock photos?
  • What sort of calls to action (CTAs) are they using?
  • How many reviews do they have on their Google Search listing?
  • How good is the overall design of the website?

Just remember: to outrank these professionals, your website and related internet marketing must be better than the current champions. If you only match their website quality, you’re unlikely to outrank them (especially if they’re older companies).

Find a Winning Team

Emphasis on “Winning”. For all the technical expertise and fancy service packages a marketing company may provide, do they produce successful clients? If you Google Search “plumbing contractors in (insert city, state)”, you should be able to find their customers listed there!

Here’s another important question: How many keywords do their clients rank for? Big name companies like to advertise front page rankings for five, ten, or thirty keywords. An experienced marketing company can get your plumbing business ranked for hundreds of keywords (with dozens of front page listings)! 

On a side note, make sure to steer clear of companies that offer a PPC/SEO bundle deal, especially if their campaign spending isn’t provided directly through Google Ads!

A Website Produced by a Plumbing Marketing Company

How Well Does Your Plumbing Marketing Company Rank in Organic Search?

Team Up With Plumbing Webmasters

We won’t sugarcoat it. Our team at Plumbing Webmasters wants to earn your business! We know you’ve been hurt before, which is why our SEO professionals work so hard to make it easy and (practically) risk free to test our services. While it costs us thousands of dollars to produce a professional website that ranks for hundreds of keywords, we only charge you $99 for the first month. Our clients pay on a monthly basis, because we crave accountability for our results. That means you can quit anytime if our work doesn’t live up to your standards!

We think you’ll stay though, because our clients regularly dominate their local search results with better placement, more consumer traffic, and higher-quality leads.

If you’re tired of getting the runaround from your current marketing company, Plumbing Webmasters is always here to help. Consult with one of our seasoned plumber SEO professionals for free by calling us at (877) 388-9884. It’s tough to trust again, but we’re worth it!

Resources from Plumbing Webmasters

Blogs and Podcasts
What is a Plumber SEO WordPress Theme? (Article)
Plumber Online Marketing Confusion (Podcast)

Plumber SEO Services
Website Design Services for Plumbing Companies
Organic SEO for Plumbing Contractors
Plumber Reputation Management

Posted: | Updated: Dec 12, 2022 | Categories: Podcast
  • expertise.com best seo agencies in fort worth
  • plumbing heating and air alliance member
  • contractors of america best digital agency

The $3200 Plumbing SEO Screw Job | The Plumbing SEO Podcast

Does it ever feel like your plumbing SEO company is trying to hide something? Unfortunately, too many plumbing businesses get cheated by their digital marketing agency. That doesn’t have to be you! Thankfully, there are many red flags that can help you steer clear of shady marketing practices. Be sure to listen closely as Jason and Nolen discuss real industry stories that should serve as a word of warning.

Helpful Tips on SEO Services for Plumbers

  • Watch out for bundled deals! These tend to cover up shady reporting practices.
  • Many digital marketing rely heavily on PPC to markup their services.
  • Month to month SEO services often work the hardest to produce results.
  • SEO for plumbers should only require a couple months to start producing results.

Discovering the Tough Truth

“Bob” is a local contractor who relied on the same marketing service for two years. Despite his significant investment into online marketing, Bob noticed a suspicious lack of phone calls coming into his office. With growing concerns, he reached out to the agency that handled his PPC and SEO service bundle. As always, he heard the same old sales runaround that had grown less and less reassuring. So Bob decided it was time to consult with another marketing team.

After running a brief search of some of the top ranked SEO companies in his area, he arranged a one-on-one consultation with our team at the Webmasters. Pretty soon, Bob realized his nagging concerns were justified. Not only was his current provider using confusing reporting practices to hide their lack of organic SEO activity, but it was clear they were spending very little of the money they had allotted for PPC campaigns (and pocketing the rest).

In other words, Bob had been royally screwed for almost two years.

Reporting on SEO Services for Plumbers

Does Your Reporting Come From Google, or a Less Trustworthy Source?

A Common Trend in Digital Marketing

Bob’s story is one we hear all to often. As an experienced contractor in a modestly-sized, non-competitive market, he should have been a rockstar in local search. But his digital marketing company had done literally nothing to optimize his website or his company Google My Business listing.

This trend fits many SEO services for plumbers: using flat fee bundles to hide inactivity and mark up prices.

Bundling paid search and organic SEO services together is almost always a bad idea, especially if the bundle is tied together with a long-term contract. Since contracting professionals see this sort of pricing all the time however, they think nothing of it. Frankly, digital marketing companies do a fantastic job of selling these services. Here’s what happens when a plumbing contractor steps into a long-term PPC/SEO bundle deal.

Part #1: They See Results (for a Time)

Most plumbers start seeing results, but not quite the quantity they expected. That’s because paid search campaigns start producing leads almost immediately. The initial influx of business is usually enough for most plumbers to grudgingly continue without contacting their marketing agency. Those that do speak out end up hearing the same familiar line:

“We’re working hard on your organic SEO, but it always takes 6 months to a year to start seeing results.”

Part #2: They Experience the Runaround

When leads begin to slow down, most plumbing contractors naturally start to wonder what’s going on. That’s when the confusing reporting comes out. Some marketing agencies appear more trustworthy by pushing their numbers through a third party reporting company.

On a side note: this is why you should always have your PPC campaign spending issued directly from Google. This prevents your digital marketing company from hiding the actual costs per click.

The reporting also enables SEO services for plumbers to cover their lack of progress on website optimization. Remember, successful SEO practices actually produce cheaper, higher quality leads for your business. Companies that make the most of their money with inexpensive PPC campaigns don’t want a productive organic presence taking money away from their primary source of income.

Part #3: They Get Addicted to PPC

What happens next? The same thing that plumbers experience when they purchase leads from a vendor: addiction. PPC’s slower, but dependable source of leads makes it difficult for most plumbing companies to part with their marketing agency. After all, who wants to leave a steady stream of business, even it if is smaller than they’d like?

Thus begins the cycle of PPC addiction, which takes many plumbers years to overcome. Those that do escape inevitably feel jaded against other marketing professionals that could actually provide real, lasting, and remarkable results. That’s why productive SEO services for plumbers have to work so hard to prove themselves!