How does a plumbing company go from relatively unknown to ranking in ChatGPT for thousands of keywords?
While few SEO professionals could have predicted the ascendance of this Chealis, WA-based plumbing company, the power of DataPins continues to shock the industry.
This local plumber’s 426.9% traffic increase (via Google Analytics) in only a month with Plumbing Webmasters is merely the tip of the iceberg for their search engine dominance.
The Foundation: Custom Plumbing Website
Publishing a custom plumbing website may seem trivial to some contractors, but it serves as the foundation for your digital marketing strategy.
When Rock Creek Plumbing signed on with Plumbing Webmasters in February 2025, our design team began crafting a custom website that properly reflected their brand.
With personalized brand photos and a brand-inspired color scheme, the website got this company on the map.
The Software: DataPins Innovative Power
Each Plumbing Webmasters client receives DataPins as part of their service and our team got to work integrating the DataPins plugin into the Rock Creek website.
Rock Creek did its part by performing pins (which take as little as 60 seconds) as it performed plumbing jobs throughout its service areas.
Having already completed 45 pins in about a month of service time, Rock Creek began to see impressive results.
The Results: Data-Driven Success
Don’t tell me SEO works for plumbers; show me. This is the sentiment of most contractors, especially those who’ve previously worked with agencies and garnered no tangible results.
At Plumbing Webmasters, we monitor website traffic, organic clicks, Google Maps rankings, and AI rankings (ChatGPT, Google AIO, etc.)
As you will see below, Rock Creek has hit every benchmark in just a short time with our agency:
Google Maps Rankings
Rock Creek quickly secured a place in the Google Map 3-Pack for its primary keyword plumber chehalis wa.
The company also ranks for thousands of additional long-tail phrases and keyword variations on Google Maps.
Google Organic Rankings
Google Search Console stops displaying keywords once the website reaches 1,000. Rock Creek achieved this in only a month of services.
We know that Rock Creek ranks for multiple thousands of keywords on organic search, including for queries that mention nearby cities outside their primary address.
Google AI Overview Rankings
Rock Creek also appears in AI Overviews results, called AIO, for hundreds of queries that drive more organic traffic and book more customers.
As more users adopt AI as part of their daily search behavior, appearing in these AI answers becomes crucial.
ChatGPT Rankings
More consumers are turning to ChatGPT to find local plumbers, making Rock Creek’s dominance on that platform highly valuable.
ChatGPT is highlighting them for homeowners not only in their primary city of Chehalis, WA, but also in cities as far as 30 miles away, like Castle Rock, WA.
Imagine dominating your entire service area on ChatGPT.
The Future: Continued Success for a Local Plumber
A lot can be achieved in one month of DataPins usage with Plumbing Webmasters services, but the future trends are even more exciting.
Because this local plumbing company has secured visibility on all the top platforms people use to find regional plumbing services, their future projections are compelling.
With the continued use of DataPins, the sky is the limit for driving new customers organically.
