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Case Study: Courtesy Plumbing


How can a plumber go from zero to 2,000+ daily impressions in less than two weeks?

Courtesy Plumbing achieved this by signing up with Plumbing Webmasters and activating the powerful DataPins software on their newly designed custom website.

The Plumbing Webmasters team developed a branded website with complete SEO and DataPins integration.


In only two weeks, the website went from generating zero daily impressions to over 2,000.

The site’s traffic also increased from zero total visits to 439 in that same general time span.


Case Study Courtesy Plumbing

Custom Website Design

A website’s design is the foundation of its SEO and eventual digital presence.

Plumbing Webmasters’ design team built a custom website crafted for SEO and DataPins while emphasizing conversions.

Take a look at the website below:


Courtesy Homepage

DataPins Integration

Just like a pristinely manufactured vehicle requires high-grade gasoline, a custom plumbing website needs DataPins.

The DataPins app was integrated into their website, and they downloaded the app to drop pins at their local plumbing jobs.

Pins like these below helped them secure top rankings that few could ever imagine:


Courtesy Pin

Google Map Mack Rankings

Sustainable online success starts with ranking in Google’s Map 3-Pack for your primary term.

For this company, that term is plumber covina ca.


Screenshot of Courtesy Map Ranking

Google Organic Rankings

Ranking in Google Organic is an essential element of long-term digital success.

The key is creating pages for each service and providing unique quality that demonstrates branded signals.

This plumbing company offers services like sewer line repair, in which they rank #1 on Google Organic.

Featured Snippets

Earning a featured snippet as your 1# organic ranking is the highest level of organic ranking a website page can achieve.

Google highlights this ranking even more prominently than a standard top ranking to demonstrate its confidence in the result and relevance to the user’s query.

See example below:


Screenshot of Courtesy Featured Snippet

Google AI Overviews Rankings

Plumbers enter another stratosphere of digital brand when they start ranking in AI Oviereviews, which appear above everything else (Maps, Organic, Ads, etc.)

This plumber secured dozens of prominent AI overviews rankings with their SEO and DataPins combination.


AI Rankings from Pins

For example, after installing a garbage disposal at a customer’s home, their pin showcased the job, and Google took notice.

They are now within the AI results for the phrase “insinkerator badger installation covina ca”


Screenshot of Google AI Overview

Campaign Results

As noted in our first paragraph, this company quickly earned 432 website visitors in less than two weeks after launch.

Their Google Analytics data shows this below:


Courtesy Analytics

Equally as impressive is their website going from zero daily impressions to over 2,000 in less than a 2-week span, according to Google Search Console.


Courtesy Impressions on Google Search Console

Future Outlook

Courtesy Plumbing’s campaign launched in January of 2025, and they’ve quickly achieved awe-inspiring results in visibility, traffic, and conversions.

Since DataPins grow more powerful the more it is used, this trend will likely only increase in the coming months, years, and decades.

Google’s commitment to AI Overviews puts this plumbing company in an ideal position to appear in AI answers and drive consistent business through Google.