Choosing a plumbing marketing agency can be overwhelming, especially when many options are presented to local plumbing companies throughout the United States.
Local plumbers may realize they need SEO, PPC, website design, reputation management, and other marketing services, but they lack the expertise to determine which agency can best provide them.
Although fit will ultimately determine the best agency for your marketing campaign, choosing from a list of the best plumbing marketing agencies is a great place to start.
The Importance of Marketing for Plumbing Companies
Knowing you need a marketing agency is the first step in acknowledging the importance of marketing for plumbing companies.
In today’s competitive landscape, plumbers without a marketing presence, particularly a digital one, are at a massive disadvantage from competitors.
A plumbing marketing agency will establish your online presence through search engine optimization, website design, Google Business Profile optimization, and content marketing.
Of course, each agency also offers various additional services that can be customized to your specific needs.
Best Plumbing Marketing Agencies of 2024
There is no one-size-sits-all approach when it comes to selecting the ideal agency.
Each will offer different strengths and weaknesses, and some plumbers will have a better rapport with some agencies than others.
However, when identifying the best plumbing marketing agency, the best place to start is by compiling a list of reputable agencies with a proven track record of results.
Based on these criteria, I list the 9 best plumbing marketing agencies of 2024 below:
1) Plumbing Webmasters
As Plumbing Webmasters, we pride ourselves on being the leading digital marketing agency for plumbers in the United States, a position we’ve held since 2013.
We rank our agency #1 on this list because we’ve consistently delivered results using a proven marketing strategy tested on 1,500+ websites over the past 15 years.
Our founder, Nolen Walker, worked with plumbers even before launching this agency, so the system has been developed for even longer than the agency’s existence.
Our SEO strategies have been instrumental in securing the top spot for this article on plumbing marketing agencies, a real-time case study of their effectiveness.
Founded: 2013
Founder and CEO: Nolen Walker
Key Clients: Spot-on Plumbing, All-Star Plumbing Heating and Air, Enco Plumbing
Estimated Pricing: $2,500 per month
2) Plumbing & HVAC SEO
Plumbing & HVAC SEO is a long-time agency with an excellent reputation in the industry.
Founded in 2010, this agency constantly produces results for local plumbers through website design, search engine optimization, and PPC advertising.
The agency’s founder, Josh Nelson, also owns Seven Figure Agency, which helps other agencies streamline their digital marketing agency operations.
This company focuses strictly on plumbing and HVAC contractors, giving them years of experience navigating the unique pain points of local plumbing contractors.
Founded: 2010
Founder and CEO: Josh Nelson
Key Clients: Drip Plumbing, CBS Plumbing Company, Cardinal Plumbing & Drain
Estimated Pricing: $2,500-$5,000 per month
3) Service Direct
Service Direct is a lead generation marketing company for local service businesses.
Founded back in 2006, the agency helps plumbers get more customers through a pay-per-lead model.
Their hyper-local targeting strategies pinpoint plumbing prospects in a defined service area.
Business owners can track inquiry recordings and adjust their price per lead based on their service areas to maximize ROI.
Founded: 2006
CEO: Brian Abernethy
Key Clients: PIC Home Pros, American Air, Appliance ON
Estimated Pricing: Pay Per Lead (varies by location)
4) Lemonade Stand
Lemonade Stand is a full-service digital marketing company that helps plumbers grow their business online.
Using strategies like web design, SEO, social media management, and content marketing, Lemonade Stand creates custom marketing strategies for each client.
The agency’s client-first approach fosters a good rapport with local plumbing companies.
Founded in 2012, the agency’s long tenure in the industry has allowed it to foster trust and credibility.
Founded: 2012
CEO: Greg Trimble
Key Clients: RighTime Home Services
Estimated Pricing: Custom / Unknown
5) On The Map Marketing
On The Map Marketing specializes in SEO, web design, and online advertising for plumbing companies.
Founded in 2009, OTMM has assisted countless plumbing companies with their digital marketing campaigns.
The focus on SEO-optimized websites that generate leads helps this agency stand out.
With a team of experts on staff and a long-standing in the industry, On The Map Marketing has fostered trust.
Founded: 2009
CEO: Kristaps Brencans
Key Clients: Go Pro Plumbing
Estimated Pricing: Custom / Unknown
6) Scorpion
Scorpion has been one of the most well-known marketing agencies for plumbers since 2001.
Their long history of assisting plumbers with SEO, PPC, and website design has made their brand synonymous with digital marketing.
The agency’s data-driven approach and software integrations make it an intriguing option for plumbers.
Having worked with thousands of contractors over a 20+ year tenure, Scorpion has built authority in the marketing space.
Founded: 2001
CEO: Rustin Kretz
Key Clients: Blazer Heating, Air & Plumbing, Midwestern Mechanical, Dignity Plumbing
Estimated Pricing: Custom / Unknown
7) Levergy
Levergy specializes in plumbing marketing through SEO, PPC, and website design.
Founded back in 2014, Levergy has fostered trust and credibility throughout the industry.
The agency is committed to client vision and customizes marketing plans to fit local plumbers’ unique needs.
Most importantly, Levergy employs skilled professionals to execute each marketing campaign correctly.
Founded: 2014
CEO: Ryan Redding
Key Clients: Air Waves Heating and Cooling, MVP Plumbing, True Blue Heating and Cooling
Estimated Pricing: Custom / Unknown
8) Valve + Meter
Valve + Meter is coined as a performance-based marketing agency that focuses on data.
The agency offers PPC, SEO, content marketing, and outbound lead generation services.
Their performance-based model intrigues contractors who only want to pay for direct results.
They utilize analytics and ongoing analysis to monitor and improve campaigns continually.
Founded: 2017
CEO: Marcia Barnes
Key Clients: Evergreen Heating & Cooling, RPM Machinery
Estimated Pricing: Custom / Performance-Based
9) Relentless Digital
Relentless Digital offers marketing services to HVAC, plumbing, and electrical companies.
Their founder, Joshua Crouch, has over a decade of experience in the HVAC industry.
The agency focuses on website design, Google Business Prifle optimization, and Local Service Ads to drive new customers to plumbers.
Rooted in transparency and client success, Relentless Digital has garnered trust in the digital marketing landscape.
Founded: 2020
Founder and CEO: Joshua Crouch
Key Clients: Small Town Drain, Dial One Johnson, Champion Plumbing
Estimated Pricing: Custom / Unknown
Choosing The Best Marketing Company for Plumbers
Only 30% of business owners are happy with their plumbing marketing providers, which suggests most plumbers are making the wrong choice.
In vetting your potential agency, closely evaluate the following:
Pricing
Every plumbing contractor works within a budget.
That budget is sometimes significant for regional companies with dozens of technicians, and other times, it is relatively small.
Some plumbing marketing agencies list pricing on their website.
In contrast, others require plumbers to call in or fill out an online form that reveals your budget.
It may seem unfair that you have to display a budget before them.
Reviews
The fastest way to learn more about a marketing agency is to see what others say about them online.
The best places to go are Google Reviews, Facebook Recommendations, and sometimes Yelp. Steer clear of on-site testimonials, as those web admins can easily embellish them.
There’s no specific star rating that makes an agency the best option.
However, you can usually tell when the company has many upset clients.
For example, an aggregate star rating under 3.5 indicates that the company is unpopular.
Ultimately, use your best judgment with the help of review platforms.
For example, some plumbers want a big PPC advertising budget.
In contrast, others want to get their plumbing leads from Google Organic.
It always helps when an agency can separate itself with an uncommon feature.
Relationship
At the end of the day, your marketing agency will form a relationship with your plumbing business.
You have to ensure that it’s a positive relationship with mutual understanding.
You can only find this out by calling the agency owner and getting a rapport before buying.
Plumbing companies often make decisions solely based on reviews and pricing, and the relationship ends in disaster, resulting in termination and money loss.
You can prevent this by doing your due diligence and talking with the agency about your company.
Standard Plumbing Marketing Agency Services
It might seem like a simple concept, but your agency must provide the solutions you need for your plumbing company.
Maybe you already have a good website and only require SEO and Local SEO services to boost rankings.
Other companies may not have a website and require building one from scratch.
Website Design
Agencies often want to build a new website to work with their broader digital marketing strategy.
For example, it’s difficult to implement a WordPress-based SEO strategy on a Duda or Wix website.
Whether or not you want to change your website design may determine which agency you choose.
Search Engine Optimization
Search engine optimization or SEO can be a vague acronym that varies in meaning.
Some agencies consider SEO the process of filling in your title tags and meta descriptions, while others view it as mass-producing blog content to rank for national keywords.
Truthfully, SEO is about generating branded digital signals that help your customers find your business.
PPC Advertising
Pay-per-click advertising is where most plumbing companies run into trouble with their marketing agency.
It’s important to understand PPC pricing models, which may include Ad Spend and Ad management fees.
You should also avoid investing too much money into paid advertising, as it can quickly drain your budget.
Content Marketing
Over the last two years, Google has released algorithm updates that address standard agency practices regarding content.
The Helpful Content Update and the March 2024 Core Update both address content produced for search engines rather than people.
With this in mind, you should vet your potential agency’s content practices to ensure your website avoids an algorithmic disadvantage based on content mass-production.
Reputation Management
Reputation is a significant factor in promoting a modern plumbing company locally.
Most potential clients check reviews on multiple platforms before booking a plumbing service.
With this in mind, your agency must understand how to increase and automate review frequency while strengthing your reputation.
Final Thoughts
Successful plumbing companies understand the need for marketing but don’t always choose the right agency on the first try.
The list above narrows down your choices so you can select from a reputable group of providers with a proven track record of success.
Nevertheless, it’s essential to understand that there is no one-size-fits-all solution for plumbing marketing services.
Your ideal agency choice will likely depend on your budget, location, and marketing goals in 2024.
I encourage you to speak with the owner of each company before making a final decision.
In the spirit of reciprocity, I invite you to call my personal cell phone at (877) 388-9884 to discuss how Plumbing Webmasters separates itself from other plumbing marketing agencies.
